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Idea: 31 insiders' direct marketing ploys, by drayton bird - - 50

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Abstract

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The world is divided into two types of people...

-

Here's something to think about.

The world is divided into two types of people. The realists and the
fantasists. The fantasists believe in miracles. Their kind is as old as
the hills. They think there is a magical key that unlocks success. I
see it in marketing people all the time. Some think a set of initials
or strategy like "CRM" is all they need.
I see it in would-be entrepreneurs all the time. They too think some
formula and a few weeks' study will miraculously coin money. The
realists are different. They know good things rarely come easily. That
you only succeed the old-fashioned way, by knowing more and applying
it.

Are you a realist? Then this site, and all it contains, was created for
you.

Over the years I have employed and advised more people than I can
remember. But I do remember how many of them have gone on to succeed
thanks to the kind of advice you will find here. Many run large
international companies. Quite a few own them.

There is a wealth of advice, examples, answers to questions and videos
here that will make a lasting difference to your sales, your marketing
and your career. Be my guest.

Here is what I want you to do:
1. Sign up for my 101 helpful marketing ideas - they are free. You
also get some useful white papers on various marketing topics.
There's a list of books to read - with the most valuable one,
Claude Hopkins Scientific Advertising yours to download free. And
there's buckets of free advice.

2. And sign up for a 28 day free trial of my Commonsense Marketing
Series.

Regards

Drayton Bird's signature

Drayton Bird

P.S. Too busy? Can't spare the time? You are not alone.
Yet strangely enough, people can always find days, weeks, months and
sometimes years to do things again - and again - after they get them
wrong ... but not the few hours it takes to find out how to do them
right in the first place.

Quite simply marketers spend their entire lives reinventing the wheel.

The idea behind Commonsense Marketing is to make sure you don't have
to. As a very successful French lawyer once said to me, "I work now so
as not to have to work later."

I will go so far as to say that every hour spent now will save you
those wasted days, weeks, months and even years in future - not to
mention the money you won't waste and the extra profit you will make.

To give you one example, Prof. Srikumar Rao once asked Joe Sugarman how
much he had lost by NOT having read a couple of paragraphs in one of my
books earlier. "Half a million dollars, at least" said Joe.
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* Expert Testimonials
* Customer Testimonials
* Contact Us

Ken McCarthy
-

"Drayton Bird is a genius. Really."
Founder of The System. First person ever to run an internet marketing
seminar: the man so many others learned from.
Carl Daikeler
-

"If your business at all relies on direct marketing, grab Drayton
Bird's seminar notes, do exactly what he says, and watch the promotions
work... then secretly delight as people call you the expert"
CEO, Beachbody US (leading DRTV firm)
Yanik Silver
-

"I have your books here and I've read through them to pick out all
kinds of golden nuggets."

And here's his comment about the 101 ideas you get free:

"I am a big fan of your Commonsense Direct Marketing book as you know -
and these simple (but profound) tidbits are great"
Serial Internet entrepreneur and self-made millionaire.
David Ogilvy
-

"Drayton Bird knows more about direct marketing than anyone in the
world. His book about it is pure gold. His speeches are not only
informative, but hilariously funny."
Founder, Ogilvy & Mather
David Garfinkel
-

People toss the phrase "living legend" around far too casually.

Drayton Bird really is such a person. He knows direct marketing from
the inside out, and the crucial details necessary to turn concepts,
strategies, and words themselves into sales, empires, and fortunes.
Publisher, World Copywriting Blog
Gary Bencivenga
-

"Your books are among my most valued possessions, and easily among the
greatest ever written on advertising, right up there with those by
Caples, Ogilvy, Schwab, Reeves and Hopkins."
Widely regarded before his retirement as the world's best direct
marketing copywriter.
Prof. Srikumar Rao
-

"He is very knowledgable about all of marketing and has many wise
insights into other aspects of business as well. I have had him as a
guest speaker in my course at Columbia Business School and he was just
fabulous. He is just a great communicator who is funny while delivering
superlative content."
Author, "Are you ready to succeed." His Creativity and Personal Mastery
is the only business school course with its own Alumni Association
Sir Martin Sorrell
-

"Drayton Bird is a wise and wily direct marketer. People all over the
world have been lucky enough to learn from him."
Founder, WPP.
Jeremy Bullmore
-

"Drayton Bird loves his trade, which is why he has nothing but ridicule
for its poseurs and imposters"
Former Chairman, J Walter Thompson and director, WPP.
Clayton Makepeace
-

"What a kick that was!

I feel like I've just spent an hour with the Pope ... you triggered so
many great ideas and confirmed so many closely held beliefs of mine,
well, believe it or not, words fail ..."
The world's most successful copywriter today.
Joe Sugarman
-

"Witty and practical, but never boring. A great book to read and
re-read and one that I wish I had read earlier in my career."
Copywriter, author, multi-millionaire pioneer of infomercials - at one
time America's largest single seller of electronic products.
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Copyright Š2011 Drayton Bird Commonsense Marketing

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